Christmas ’09 Regional Campaign
A promotional campaign with multifaceted propositions covering mobile, internet and landline services; the campaign was produced and all creative executions versioned for thirteen markets.
The Agency developed a creative idea for the campaign with the underlying concept “Feel like a Kid Again”, which was ultimately expresses in the tonality and treatment of the creative. A unifying device “The Grab Bag” was created to pull together all communication and activities through-the-line.
Overall outturn for the Christmas selling season was 4% ahead of targets across the business