LIME required an online component to their 2010 Christmas campaign which reflected their offline promotion and raised awareness of the campaign. The online campaign also had to cater to the variations of the promotion in 13 countries.
We created a micro web site that could be customized per country and deliver the messaging of promotion from traffic we brought to it from our online advertising in the ad networks. The micro site supported video clips, images and details for entering the promotion as well as digital downloads of wallpapers and ring tones for your mobile devices.
With over 50,000 pageviews through the Christmas season and the dissemination of 13 variations of the promotion to the LIME fan base, the campaign was well supported in the online space.