An online Summer promotion where instant prizes were given away to consumers who were encouraged to purchase product and retrieve a code with every purchase. Codes were used for entry via SMS and Facebook to “spin the wheel” and persons were offered the chance of winning prizes as a result.
SMS and a Facebook App were utilized to manage entries and produce winners
The brand’s Facebook fan base grew by 7000 fans over the course of the 6 weeks of the online promotion. Over 700 fans participated by “spinning the wheel” and winners were provided with prizes.