The Imagine Cup is the world’s premier student technology competition. The task for the Agency was to create local interest in the competition from the call for entries through to the world finals in Warsaw, Poland.
The Agency took what was initially an education /youth story and ramped it up to national news, with an extensive media tour for the Northern Caribbean University teams.
With the highest scores in the Microsoft PR matrix the Imagine Cup publicity, delivered on the client’s visibility expectation. The resulting publicity also prompted the Government of Jamaica to host a reception for the NCU team.