Introduction of the Client’s 3G network high-speed mobile internet service
Position the LIME 3G as a business and lifestyle service using a creative idea “Life Accelerated”. The roll-out was supported by an integrated marketing communications campaign that kicked off with an employee engagement event prior to the ‘Red Letter’ launch event for media, customers and influencers.
Significant cut through in the business and lifestyle media. Better than expected take up of the service in the six months following the launch.