Pepsi Jamaica wanted a cool and interactive concept for their sponsorship of the Red Carpet at the 2012 Youth View Awards.
Using a 4 camera shoot, we live streamed interview from the the Pepsi Music 360 stage which was hosted by Yendi Phillipps and Brandon Allwood. Using the cameras, we were able to select different views of the celebrities and VIPs that were being interviewed and then had the Pepsi Facebook Fan vote on how Hot or Not their fashion was. Fan were also able to live chat while watching the live stream and get immersed in the event.
Over the 6 weeks of promotions leading up to the 2012 YVAs and live stream, Pepsi Jamaica's fan page grew by 14,000 fans with over 1,500 of them on the night of the event. Feedback from the online community was very positive, especially since nothing like this was ever done before in Jamaica.