Gatorade Jamaica sponsored 10 teams, providing free registration, gears and breakfast to fans that successfully formed teams within a specific time frame using a Facebook app.
Teams were sponsored and a total of 127 persons were present at the event bearing Gatorade promotional gears.
Pictures were taken at the event of participants posing with ‘fun’ medals on winning stands. The pictures from the event were posted on the Gatorade Jamaica’s Facebook fan page. A total of 9000 fans were reached during the campaign.