A new tactical push for the landmark “Bubbla” 500ml Pepsi. “Bubbla had declining sales and need renewed marketing support to revive sales.
A limited time offer at the original introductory price of $50. New messaging; “Bubbla Fi Mi Money” – with popular DJ Konshens as the face, voice and sound of Bubbla. A full 360 campaign with trade appearances by Konshens bringing the campaign home to consumers.
An immediate 15% lift in sales upon launch